My Philosophy

Me in black and white, sitting amongst the water.

I prefer to take a minimalist approach to most things I do. When you decide to work with me, you can expect me to be efficient, patient, and flexible. I believe these traits, combined with my minimalist approach and tenacity, allow room for the creative vision to expand and grow beyond your initial vision(s). Below, I detail my methodologies and reasons for this approach.

Minimalism

Every idea starts from a singular source which can later transform into multiple branches; maybe it was a song you heard or the sound of rain beating on your window. Regardless, we all start at square 1. The foundation of that square is important; look at it, study it, and be with it before looking for circles. Now, that may seem a bit abstract, but this is to say slow down and focus your energy. Minimalism can mean many different things to different people; however, in my world, minimalism is the practical approach to defining the end goal. As artists, it’s easy to get caught up in the “what if’s,” “how’s,” “when,” “where”—wait, you're already thinking so much, depleting your energy sources and raising your cortisol levels before the “idea” is even an idea. Cut out the waste and take it one step at a time. Define exactly what you want this to be, and I can almost guarantee you that you WILL get there. Less is often more.

Efficiency

I am a well-experienced producer and engineer; over time, I have learned to focus on what is important and what can be sidelined. Not everything is a priority, and defining priorities allows us to streamline the process for the most efficient outcomes. As my client, I want the process to not only be exciting but also organized and well thought out. Time is a valuable currency, and time wasted is currency lost. Efficiency also comes through preparedness. Imagine booking a studio session with an engineer who is late, needs to wait for software to sync from the cloud, and doesn’t have the right session file prepared. This can be an off-putting experience where you not only lose money but you lose time that you can never get back. Repeated processes should be streamlined.

Patience

I’ve always been a calm and patient person, so this comes fairly easy to me. Shit happens, and that's just a fact. It's more about what you do and how you behave in those circumstances that define the plan going forward. You can expect me to exude a level of patience that allows space for growth and understanding. If the take isn’t right, then it isn’t right. There shouldn’t be a forced rush to perfect things on the spot; we can intentionally take our time to get the impact we are looking for without discouraging each other in the process. Patience is a virtue, they say.

Flexibility

As mentioned before, shit happens. Most of the time, it’s not our fault when shit happens, which is why it only makes sense to allow for a level of flexibility. We can set all the goals and plans we want, but if shit happens, there has to be a way to dynamically change the approach. Thankfully, I am someone who deals with a lot of unpredictability in my career, so switching gears and adapting to new situations is what I am great at. As long as the communication remains open and clear, you can count on me to redefine the scope.

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Contact: jerichodesigns1@gmail.com